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Past events
- Boston 2002 |
| DAY
1 - Thursday, May 30th, 2001 |
Wi-Fi
is everywhere - but how can you exploit its potential?
From home to work, in airports and hotels, in cafes and restaurants
- Wi-Fi is everywhere! In this visionary keynote, Dennis Eaton
will discuss the explosive growth of WLANs into the mainstream
technology market. He will address the future of Wi-Fi and Wi-Fi5
technologies in the United States and abroad and explore the
fundamental issues concerning Wireless LAN use…security and
public access.
Dennis Eaton, Chairman WECA and Strategic Marketing
Manager Intersil |
Spectrum
and regulation issues
This top-level keynote takes a detailed look at the crucial
regulatory and spectrum issues with the very latest technical
intelligence and how it applies in the real world. Michael Green
will examine:
- 2.4ghz and 5ghz global spectrum overview
- ITU WRC-03 global allocation for 5GHz Wireless LAN
- public vs. private Wireless LAN requirements
- US FCC spectrum update 2.4 GHz and 5 GHz
- European and Asian community spectrum update
Michael Green, Manager Global Product Compliance, Atheros |
How
to successfully market security to your customers
As the media locks it's sights on security challenges within
the industry, this session targets the benefits and disadvantages
of meeting their challenge head on. With layers of security
solutions already available, hear why the WLAN industry needn't
always bury it's head in the sand and hope the critics will
go away.
- How do you sell WLAN security as an asset not a weakness?
- How do you reassure your customers that the reality beats
the hype?
- Hear new strategies to overcome public scepticism before
it overcomes you
- Why the security issue threatens future growth and who
needs to educate who?
Moderator: Dennis Eaton, Chairman, WECA and Strategic
Marketing Manager Intersil
Pierre Trudeau, President, Colubris
Patrick Rafter, Director Corporate Communication,
Bluesocket, Inc
Eugene Y. Chang,VP Strategic Business Development,
Funk Software, Inc.
Jim Thompson, CTO, Musenki |
How
to build genuinely secure networks
If the last session was all about why the perception of security
is vital here you will roll up your sleeves and find out how
WLAN is being made more secure.
- Discover the direction of the WLAN industry with regards
to security and new protocols
- 802.1x Wireless LANs: how to implement it and where are
the holes?
- Explore short term solutions such as rapid re-keying
- Analyze the long term solution such as AES-OCB
Moderator: David Webster Editor Wireless Network
News
Bill Carney,Director of Business Development, Wireless
Networking, Texas Instruments
Dr. Sandeep Singhal, Co-founder and CTO, ReefEdge
Inc.
Rich Watson, Director Telephony Product Marketing,Wireless
LAN Division, Symbol
David Juitt,CTO, Bluesocket
Ken Haase, Director Product Marketing, Proxim
|
Profit
from hybrid network partnerships
With WLAN and WAN no longer being seen as purely stand-alone
architectures, this session examines the massive potential of
hybrid networks. Specifically - where and how integration between
WLAN and WAN can be made to pay. Crucial questions being answered
include:
- What's the cost, where's the potential and what's the
return on investment?
- How do you find your strategic partners?
- What are the revenue streams, business plans and where
is integration happening today?
Pierre Trudeau, President, Colubris |
Bridge
the power gap: chips vs. new architectures
As the home entertainment market emerges as a potential "killer
app" for WLAN, the question remains: how do you get the power
in the LAN for combined voice, data and video? With chips already
stretching their capacity to support present applications, this
panel session will look at what the options are to extend the
networks support capacity. Including:
- Application requirements vs. platform battery - the energy
consumption problem
- Evolving protocol standards: 802.11a vs 802.11b vs 802.11g
and multi-protocol requirements
- Bill of material (BOM) for 802.11a and g chips
- Specially architected versus higher performance CPUs
and DSPs
Moderator: David Webster Editor Wireless Network
News
Bill Carney, Director Business Development, Wireless
Networking Business, Texas Instruments
Jim Zyren,Director Strategic Marketing, Wireless
Networking Business, Intersil
Mark Roberts, Vice President Marketing, IceFyre Semiconductor
Rich Redelfs, President and CEO, Atheros
|
Exploit
the latest VoIP applications
VoIP is hardly new, but as the potential is unlocked from cheap
wireless calls, this case study shows which incumbents are tackling
IP telephony today. This expert case study will tackle:
- Implementation - above and beyond the standard
- How to sell local loop savings to the end-user
- Examine "out-of-coverage" and reliable signalling support
- Overcome QoS, security and inter-vendor operability issues
- SWYXgate and PBX solutions for VoIP
Rich Watson, Director Telephony Product Marketing,
Wireless LAN Division, Symbol
Geri Mitchell, Business Development Manager , Spectralink
|
New
applications - what's hot, and what's not
With the 802.11 industry experiencing growth at breakneck
speed, new opportunities for profitable new applications must
emerge to drive it forward. In this we take a look at what's
around the corner as innovative developers developers report
on the cutting-edge in Wireless LAN technologies.
Moderator: Robb Sequin , Editor, WirelessRelated.com
Mike Petagna, Director, WLAN Business Development
PowerDsine
Michael Maggio, CEO, Newbury Networks
Tony Barra, President, Internet Home Alliance |
| DAY
2 - Friday, May 31st, 2001 |
Realize
the potential of the networked economy
How can the industry work to ensure interoperability between
3G, Mans, WANs, PANs…and the myriad of acronyms that signify
the communications market today - and tomorrow? Where does 802.11
fit into the wider market and how do you exploit it's full market
potential? Joe Crupi gives you the answers that will drive your
business to the next level.
Joe Crupi, VP Broadband Communications Group, Texas
Instrument |
Windows
and Wireless Networking
- Industry trends
- Wireless support in Windows
- Future Directions for Windows
Drew Baron, Sr. Program Manager Windows Division, Microsoft |
Wireless
e-business - Evolving to ROI
While most people associate wireless with the innovative gadgets
on the market today, Dan Papes believes the greater wireless
story is being written by companies that are "untethering" their
organizations for improved customer service, streamlined operations
and productivity through the use of end-to-end wireless solutions
- but how do you integrate these solutions with your own product
or apply them to your customers' organizations to see a return
on your investment and a better bottom line?
Dan Papes, VP, IBM Wireless Services, IGS Americas |
The
802.11 pioneers dissect the business fundamentals of Wireless
Listen to and learn from the true industry pioneers who built
802.11 as they discuss not only how to deliver profitability
tomorrow but today. Hear the answers to the questions that can
and will make a difference to your business. Including:
- Do you sell 802.11a or do you wait?
- Corporate vs Soho and open market - where's the money?
- Expansion abroad - what are the opportunities and where
are the pitfalls?
- Succesful strategies for selling WLAN to a skeptical
market in the middle of a technology downturn?
Moderator: Ken Haase, Director Product Marketing,
Proxim
Joe Crupi, VP Broadband Communications Group, Texas
Instruments
Drew Baron, Sr. Program Manager Windows Division,
Microsoft
Dan Papes, VP, IBM Wireless Services, IGS Americas
|
QoS
for streaming and VoIP
Delivery of QoS will be a crucial factor in the success or failure
of 802.11 applications. This session sets it's sights on the
"why to" strategic questions and the "how to" technical solutions.
- How do you implement the network in the home and on which
appliances?
- How to solve the multiple office unit/multiple dwelling
unit problem
- Analysis of the new 802.11e QoS protocol by the person
who wrote it
- Considerations for voice over WLAN
Moderator: Aaron Vance, Industry Analyst, Synergy
Dr. Mathilde Benveniste, consultant, M.B. Consulting
PG Narayanan, CEO, Allot Communications, Inc
Geri Mitchell, Business Development Manager, Spectralink
|
How
to integrate Wireless LAN with complementary wireless standards
Integrating WLAN/WAN/Fixed Wireless/Hardwire/UWB offers up new
possibilities of a unified wireless network. With Mixed Wireless
becoming the new holy grail, this session asks why, what it
could mean for you - and when?
- Evaluate the costs and benefits of integration
- What will the architecture look like?
- Who is leading the field and how can you profit from their
experience?
- Including practical examples, facts, figures and "how
to" demonstrations
Moderator: Robert Veltman, Senior Partner, BTP Group,
LLC
Martin Greenwood VP Product Marketing, Transat Technologies
TBC , Proxim
Richard Neves, VP Engineering, ReefEdge
Jim Zyren,Director Strategic Marketing, Wireless
Networking Business, Intersil
|
How
to sell WLANs to the corporate market at home and abroad
With so many IT and infrastructure budget cuts what's the best
way to sell wireless to the big corporates? Is mobility the
hot button everyone hopes it is? Is it long term cost saving?
Or is it the promise of VoIP that'll clinch the deal? In this
presentation you'll learn how to tailor your product or service
for the corporate market.
- The business case for corporate WLANs - productivity,
ROI, soft savings and the power of wireless freedom: how
to calculate and present it
- Usability and customer service issues: what can you expect
to come up against?
- How to defray the costs: building owner requirements
and expected revenue shares
- Case studies: implementation problems and solutions
- Should you concentrate on the domestic market - or go
global? How do corporate requirements differ globally and
which markets are taking off fastest?
Jeff Manning, Business Manager, the Americas Orinoco |
Deploying
the network, the public market
After the failed attempt of the MobileStar business model in
802.11 public access deployment, this fully interactive session
gets to grips with alternate models. You will get answers to
the vital strategic and implementation questions:
- With a relatively low barrier to deployment, who should
pay for the network and who then owns the customer?
- Signing up hotspot owners: requirements, expected revenue
share
- How do you tackle usability issues and incompatibility
between different vendors?
- How to manage end-users service and quality requirements
- How to manage external WLAN service providers
Moderator: Michael Kende, Senior Consultant, Analysys
Ed Moura, Founder, Soho Wireless
Oren Michels, president and CEO, WiFinder
Dr. Butch Anton, Vice President Advanced Technology,
hereUare
Mike Oh, President and Founder, Techsuperpowers
Marcos R. Lara, Founder, Public Internet Project
(formely Head of Business Development, NYCWireless) |
Partnership,
Aggregation and Billing: what's the right roaming strategy?
As technical roaming difficulties are overcome, billing agreements
between WISPS become crucial in monetizing your network. That
means strategic agreements between networks. In this session
you will:
- Examine what the best partnership strategies are and what
role do the aggregators play?
- Hear the reality of roaming agreements in 802.11 networks,
who's making it work today and how.
- Discover the cutting-edge billing, authentication and
pricing solutions
- Find out how to navigate your way around the legal minefield
Moderator: Michael Kende, Senior Consultant, Analysys
Colby Goff, Director of Business Development, Boingo
Ed Moura, Founder, Soho Wireless
Mike Moore, VP Business Development, iPass
Jeff Levy, CEO, Open Point Networks and founding
member of Pass-One
Arturo r. Pereyra, general manager & co-founder,
Wi-Fi Metro |
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