Day 1 - Chairman's opening remarks - Footprint expansion and Hotspot roaming

Magnus Melander, Investment Manager, Brainheart

• Understand how Wireless Broadband makes money for venues like Starbucks
• Airtime, Brand Marketing, customer traffic, product consumption
• Hear how T-Mobile successfully approached minimizing the cost of localizednetwork deployment as well as Footprint expansion across multiple Starbucks venues?
• A clear guide to the nature of Starbucks 'relationship with T-Mobile and how they solved customer ownership issues?
• How will T-Mobile's WLAN project develop in the medium term? Is full convergence with T-Mobile's cellular network the next level they are gunning for?

Lovina McMurchy, director, New Ventures – wireless, Starbucks

Frank Riveros, director of the business segment, T-Mobile

• How do Wayport choose Hotspot locations and strategic partners?
• An in-depth look into Wayport's venue approach and contract negotiation techniques
• When do Wayport chose to outsource network deployment, who they work with and the tangible benefits to their bottom line?
• Learn how Wayport is developing roaming agreements with Hotspots owners, aggregators and Wireless Carriers
• Key sales and marketing tools Wayport used to become the biggest Wisp in the US: Focussing on bundled services and onsite marketing techniques

Pervasive WiFi -- Driving towards a national network

In this fact-filled session, you will hear IBM's assessment on who the stakeholders are in driving public WLANs and what are the major business drivers. The value statements for both the stakeholders and customers will be examined and the technical challenges in leveraging roaming and billing solutions at a national level will be discussed.

Suzanne Rutkowski, Business Unit Executive, Wireless Solutions, West, IBM

• Which of the PassOne and WISPr models for hotspot roaming looks like gaining critical mass and, in turn, industry dominance?
• What are the underlying strategic reasons behind operator decisions not to cooperate on roaming initiatives. Are these likely to be reversed or revised in the immediate future?
• How do different hardware network architectures effect roaming service levels
• Hardware (Mobile IP) vs. software-based roaming approaches: The latest solutions to key roaming technical challenges discussed

• Device, Airwave, ISP, Backend, AAA; how best to secure each layer
• A detailed discussion of the latest security threats, where they come from and successful countermeasures:
• Warchalking/ mapping
• Invisible AP Warspamming
• Decoy Access Points, “man in the middle” attack
• Automated low-level attacks on WEP keys, passwords, addresses
• How do you secure a continuous session between networks?
• Specific strategies for preventing fraud and theft of service in a mixed wireless roaming environment
• The latest approaches for reducing client reasonability for system security examined

Moderator: David Cohen, Director of Wireless Product Management, Actiontech Electronics Inc.Founder, recent chairman Wi-Fi Alliance. Current Chairman of the Wi-Fi Alliance Security Committee

Eugene Chang, CTO, FUNK

Randy Dence, VP of Product Management, Interlink Networks

• Architecture choice: Distributed vs. centralized and the ramifications for deployment
• Technology challenge:
• Plug and play – the pros and cons of ‘Hotspot in a box’: instant gratification or false economy?
• Access controllers: Successfully combining access servers for AAA and access point
• Implementing without server boxes and truck rolls
• How to provide localised, targeted, tailor-made content to maximising revenue per Hotspot
• Innovative and effective marketing strategies for driving service location visibility

• How to deliver multi- authentication and payment options ensuring better end-user experience (i.e., credit card, authentication via existing email accounts, pre-paid cards, SMS authentication…)?
• What are the factors used in determining the pricing levels for your service?
• What does it take to get a subscriber base, who is best positioned to do it and which strategies for kick-starting subscriber base development look set to deliver optimum returns?
• How Community networks effect the transition from business use to mass market usage?
• What is the most cost effective model: Paid for/ subscription/ free access/ or community networks?
• Is collaboration between Wi-Fi community networks and paid-for Wisps inevitable or is one model likely to supersede the other?

Airwave access rights: who owns the air?

Some airports are sweeping their facilities for non-authorized 802.11 services providers. It clearly speaks to the emerging understanding of the value in connectivity and mobility and the need to protect that opportunity.

This discussion will raise the growing importance of air wave rights owned by the venues. How do you profit from the control of the airwave access rights on your property and how does the idea of domain extend to the un-regulated spectrum. How can venue owner become toll collectors and network access managers for 802.11 access within their space?

Moderator: Dave Chen, General Partner, OVP Venture Partners

Todd Newville, CTO, Captivate

John Payne, CIO, San Francisco International Airport

Day 2 - Mixed Wireless: Seamless roaming between WLAN and WWAN

David Cohen, Director of Wireless Product Management, Actiontech Electronics Inc.Founder, recent chairman Wi-Fi Alliance. Current Chairman of the Wi-Fi Alliance Security Committee

• What strategic lessons can the US learn from Europe's dominant carrier in the wireless market?
• An in-depth guide to BT's chosen solutions to roaming and authentication in the mixed wireless environment
• Hear why BT believe that mixed wireless services will change the shape of the telecommunications market in Europe

• What risks do carriers faced by entering the mixed wireless space and how can exposure be minimized?
• A guide to existing revenue models, customer ownership strategies, billing infrastructure approaches and likely implementation costs
• Why and how does session continuity influence the integration between existing wireless data access and Wan services
• With WLAN based consortiums offering software, silicon, access points and integration platforms, how can carriers successfully muscle in on the opportunity?
• What will it cost carriers to put key partnerships in place and which companies to target for real win-win results!

• What are the technical challenges in enabling the 3G core network to handle WLAN hot spot services
• What is the best way to integrate WLAN with an existing 2 and 2.5 G mobile infrastructure
• How does Ericsson help carriers to enable mixed wireless services on their existing nodes
• How do you market WAN-LAN-PAN services as complementary and also provide for a single pervasive access solution

• Standards overview – Development, adoption and future prospects: “splash page” log in, EAP-TLS, EAP-TTLS, PEAP, EAP- SIM
• When is SIM-based authentication preferred to RADIUS? What are the latest form factors?
• What level of investment – financial and intellectual - is required from Hotspot operators and carriers if migration to preferred standards is to be successful?
• How to manage effectively signalling conversion between IP and SS7?
• How are Inter-standard billing gateways helping you to base CDR collection on Authentication

• How Intel see the computing platforms of tomorrow supporting mobile services
• Software client support of multiple access methods
• Soft SIM and its role in WLAN

• Connecting WLAN with the mobile operator's network
• SIM authentication
• Service continuity, push services, and the Gn interface
• Roaming, billing and clearing strategies

• Network design - capacity, cost and security
• Strategy for cost effective Roll-out
• Operating a WLAN network

• How to enable mobility/Seamless handovers using MPN
• How Netseal managed their co-operation with external Hotspot operators and Cell carriers
• How do Netseal provide client device applications with a static IP address in a mobile environment?
• Why did Netseal chose IPSec security architecture of the alternatives?

• Who will manage mixed wireless networks?
• Will aggregators survive the convergence of roaming technologies cut and Footprint the GSM operators and Chip manufacturers are striving towards?
• Who pays for the deployment of mixed wireless network infrastructure?
• What is the implication of a growing WLAN roaming network on CDMA & 3G roadmaps?
• Consolidation: Will small Hotspot carriers be subsumed by large telcos, or is there a real future for Wi-Fi WISPs?